Wednesday 13 June 2012

noiZe - Product Description/SWOT Analysis


Product description – noiZe

Essentially the product is a protective iPhone/iPod touch case that doubles up as a loud speaker. The speaker would be positioned on the back of the case and would connect via Bluetooth.
There would be pre-set designs or you would have the option to go onto the website and design your own using the template provided.
The case would also come with some headphones (in ear ones) that have the same style design as your case. These would be for when you don’t want the rest of the world to listen to your music.
The case would be about 4mm from the back of the phone; this is where the speakers would be incorporated.
The cases would be slightly different in shape and size for the iPhone and iPod touch. This is because the iPhone and iPod touch differ slightly in size. Because of this the prices would also be slightly different.



SWAT analysis


Strength
Weakness
·      Unique
·      Able to create own designs
·      Dual functions
·       
·      Niche market
·      Only for iPhone/iPod touch
·       
Threats
Opportunities
·      Could be easily copied
·       
·      Possibility to move onto other smart phones
·      Could move to tablets
·      Could include other technology
·      Could have charity designs








No comments:

Post a Comment