The 'Art' strand of the London 2012 Cultural Olympiad features a range of projects and programmes, from large commissions such as Artists Taking the Lead to events within the Inspire programme.
The problem with the Cultural Olympiads is that the branding and marketing is not right. If you were to ask a group of 17-24 year olds only a handful of people would say they have heard of it, maybe even nobody. It has been around for four years and the advertising hasn’t been sufficient to warrant the amount of money being spent on it.
Therefore by introducing advertising on the Internet and T.V would greatly increase the amount of people who have at least heard of it. By getting out the idea and events that the Olympiad will be holding it may improve the acts and events that will be appearing.
Events like “Bell Ringing” and “Opera” will not appeal to the mass markets, these are some of the main events at the Olympics and therefor will not bring in large enough audiences. By introducing various acts like pop music and street dance it will get everyday people involved.
Strengths
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Weaknesses
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Very unique.
International.
Linked to sporting Olympics.
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It stretched over a too long time period.
There is virtually no advertising or marketing.
Virtually unknown.
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Opportunities
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Threats
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Add more events.
Could be a main cultural event.
Run alongside every Olympics in different countries.
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Sporting Olympics, it is too strongly associated with it.
Poor Marketing.
Content.
Festival Season
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