Swot Analysis - Evian

Product - Evian 2L
Price - 91p
Place - Middle shelf in any retail shop
Promotion - Evian natural mineral water is characterised by its lightness and balanced composition


Strengths - 
Comes from a natural source which is untampered with. The bottling plant is at the bottom of the spring and they are not allowed to add any chemicals to the water.
Supports Wimbledon every year, its the official water of wimbledon
One of the first waters to be sold after Perrier withdrew products
Unique source - only one source


Weakness - 
The cost of the distribution is high as there's only one source in France. this means it has to be shipped around the world from only on source.
Not a local source, comes from france. There is currently a market for selling water from local sources, but evian are unable to do this for the rest of the world due to only have one source.


Opportunities -
They could changed all their PET bottles to use rPET plastics. They have started doing this already with a new 1.5L bottle. This will help to cut CO2 emissions by 40% from 2008 to 2012.  




Threats - 
As the product comes from a sinlge source in France it uses a lot of resources to distribute it around the world. This makes their carbon footprint very high.